New York-headquartered Columbia Care – acknowledged as one of the country’s largest cannabis cultivators, distributors and manufacturers – is forming a new cannabis brand in collaboration with former heavyweight boxing champion Mike Tyson.

Tyson’s new brand launch was officially announced on Wednesday, October 27. “Tyson 2.0” is the name of the brand line, which is expected to be sold across 18 U.S. states via the industry-leading cannabis company’s 99-dispensary system. 

Examples of the cannabis products that will be featured in the Tyson 2.0 range include concentrates,
“Consumables” and flower. In addition to the 18 U.S. states included in Columbia’s dispensary network, Tyson’s cannabis goods will also be distributed wholesale among other retailers.

Mike Tyson’s 2.0 brand has finalized a $7 million seed round

Although certain details have already been divulged about Tyson’s new cannabis brand, which recently completed a $7 million seed round. With such a colossal amount of financing, Tyson’s team can build a strong foundation and test a broad scope of product innovation/marketing ideas without worrying about financial strain. 

According to an official news release announcing the launch of Tyson 2.0, the money will be used to “solidify cultivation agreements, develop proprietary strains, and build a national sales team.”

 A report from Forbes confirmed that Tyson 2.0 will be managed by the former Chief Executive Officer (CEO) of Florida’s newest premier cannabis company, One Plant, alongside the CEO and founder of cannabis tech solution company Fyllo, Chad Bronstein.

Tyson will act as the chief brand officer of Tyson 2.0. The new brand is anticipated to offer a broader spectrum of products than Tyson Holistic, which reportedly earns him $1 million a month.

Tyson is a self-confessed fan of psychedelics and cannabis

Legendary boxer Mike Tyson has come a long way since his professional fighting debut against Hector Mercedes on March 6, 1985 in Albany, New York. Over the past few years, he has attracted a significant amount of press coverage for his involvement in the cannabis industry. 

Back in 2018, he declared his plans to open a 40-acre cannabis ranch and production facility in California. He also launched Tyson Holistic in 2018, before starting a “Hotboxin’ with Mike Tyson” podcast in 2019. The podcast, which features Tyson blazing up doobies as he interviews a range of comedians, celebrities and athletes, has generated more than 40 million monthly tune-ins.

Earlier in October, Tyson spilled the beans about his past and present experiences using psychedelic substances. One of those experiences saw him try 5-MeO-DMT, otherwise known as “the God molecule.”  

“I lost 100 pounds. I started fighting people again, at 55. Everything started to change from a business perspective, from a health perspective and from an ideology perspective as far as the clearness of my thinking. I didn’t know I could feel this good at 55,” Tyson expressed during a recent interview.

Tyson, who is gearing up to become an investor in biotech company Wesana Health, will also be a star guest at Wonderland. Described as “the largest psychedelic medicine business event,” is set to take place in Miami from Nov 8-9 at the Adrienne Arsht Center for the Performing Arts.