Up-to-date polling data into the European cannabis industry has garnered substantial support from leading cannabis executives. 

The first-of-its-kind report, titled, “Recreational Europe,” was written as part of a collaboration between Hanway Associates, Curaleaf International, Cansativa and Ince.

Based on the findings, 55 percent of Europeans back adult-use cannabis legalization.

“We see the European market as 3-4 years behind, but it actually looks like Europe may initiate sweeping reform before the United States,” said Curaleaf’s executive chairman, Boris Jordan.

Published on April 7, the “Recreational Europe” report features an amalgamation of polling data and insights into the commercial and cultural repercussions of recreational cannabis legalization across Europe. 

“Germany indicating they will legalize recreational use will be an inflection point for the market since it represents the largest economy in Europe, and we feel once Germany goes the rest of the continent will follow suit,” added Jordan.

Report highlights ever-changing regulatory attitudes to recreational cannabis legalization 

The joint report from Cansativa, Curaleaf International, Hanway Associates and Ince emerges amid growing discussions about recreational cannabis legalization in European countries like Denmark and Germany. 

“Recreational Europe” seeks to further explore the evolving consumer and regulatory attitudes on the subject of legalization. Specifically, it places a heavy emphasis on investing in the European cannabis marketplace.

“We produced this report to cut through the noise around cannabis legalization in Europe,” said the Founder of The Hanway Company, Alastair Moore. “The topic, which was once characterized by extremely polarized voices for and against legalization, is quickly becoming a more tame, bureaucratic conversation around civic priorities.”

He added that the majority of Europeans are now supportive of cannabis legalization — something that is prompting the continent’s many governments to establish legal access programs.

“What was once a hypothetical scenario is fast becoming a reality,” said Moore.

Additional findings from the ‘Recreational Europe’ cannabis report

Aside from the fact that most Europeans are keen on the idea of cannabis legalization across Europe, the report also discovered that 30 percent are, at the very least, interested in trying weed.

Another key takeaway from the report was that most Europeans favor the prospect of regulated cannabis stores, but they are against home-growing.

Some major worries that plague Europeans surround the potential risks of driving under the influence of cannabis. Conversely, social equity is not a prime concern for the people of Europe.

The report also highlights that European regulators have indicated their desires to loosen cannabis restrictions.