A cannabis brand is all set to turn former California winery into first-ever cannabis tourist site

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Cannabis brand Flow Kana is ready to turn a famous California winery into the fist ever cannabis manufacturing and tourist destination site.

The company purchased the 80-acre land once owned by the family of Fetzer Vineyards in Mendocino County to develop it into a cannabis manufacturing and processing site called The Flow Cannabis Institute.

Just like a tourist winery site, Flow Kana plans to eventually turn the cannabis manufacturing and processing hub into a tourist site. Visitors will be allowed to tour facilities on the site where small scale farmers will test, dry, cure, trim, process and package cannabis for distribution. Tourists will also have the opportunity to attend conferences and seminars to learn more about the plant, attend pairing dinners, as well as stay at an on-site cannabis-friendly bed and breakfast.

The company is one of its kind in the cannabis industry and only sources from farms that grow outdoors without using pesticides on their plants. While the company is giving small farmers the opportunity to scale up to big cannabis growers, it also plans to educate people about the much stigmatized cannabis industry.

The company only manufactures and processes cannabis from other growers and has no intentions to grow or sell cannabis on the Mendocino County site. The institute will offer cannabis tastings similar to wine tastings, and intends to give away cannabis tastes for free to adults over 21. California law does allow up to an ounce of cannabis to be gifted.

Amanda Reidman, head of community relations at Flow Kana, told the Business Insider it wants to remove the stigma attached to cannabis and its users through the site’s seminars and conferences.

“We want them [visitors] to come away feeling that they know a little more about cannabis and that they can achieve the outcome that they want,” Reidman said.

The Flow Cannabis Institute is located two and half hours north of San Francisco and plans to be operational by spring this year.