Could cannabis be the most lucrative ingredient in skincare?

Based on a recent surge of cannabis-infused skincare products, the plant stands a pretty good chance at dominating the beauty industry in the near future.

Weed is finally being acknowledged for more than just it’s psychedelic properties. In fact, cannabis seems to be cropping up on the shelves of several people’s self-care cabinets, be it in the form of hand creams, body lotions or skin-soothing oils.

So, if you’re searching for a way to protect, nourish and enhance your skin with natural ingredients, take a moment to learn more about cannabis skincare.

What is CBD and how can it benefit my skincare routine?

Don’t be fooled into thinking that you will get high when you slather CBD-enriched balms, salves, and lotions on your skin. Even if you consume the cannabinoid in capsule form, you still won’t get high.

This non-psychoactive constituent of the Cannabis sativa plant can also be found in the hemp plant. Highly therapeutic and favored for its medicinal potential, CBD can naturally lift levels of the body’s own cannabinoids.

When applied topically to the skin, CBD can be swiftly absorbed into the bloodstream. Consequently, this increases anandamide levels in the brain and body. Once this happens, the compound acts as a natural anti-inflammatory and analgesic.

CBD can also stimulate other receptors, which explains why it is being used to treat widespread medical conditions and ailments, including chronic pain, cancer, and epilepsy.

“Honestly, people didn’t really know about how beneficial CBD can be prior to legalization,” says the co-founder of Vertly, Claudia Mata. “It’s got anti-inflammation properties, vitamins A, D, and E, and essential fatty acids. The public is starting to view it the way we do, more like a vitamin.”

Vertly has developed a lip butter that is infused with CBD and contains pure organic ingredients. There’s no wonder why the company (as well as many other companies,) chose the therapeutic CBD compound to produce skincare products.

Scientific research, although ongoing, has demonstrated the potential of cannabis’ anti-inflammatory effects.

A study on CBD, titled “Cannabidiol exerts sebostatic and anti-inflammatory effects on human sebocytes,” says that the “endocannabinoid system (ECS) regulates multiple physiological processes, including cutaneous cell growth and differentiation.”

Since the ECS is triggered by CBD, this naturally occurring compound of the cannabis plant is well worth adding to your beauty bag.