“Queen B” has never been shy of showing that her talents extend far beyond the world of music. Following her rise to fame in the early 1990s as the lead singer of the girls band Destiny’s Child, which eventually led to a solo music career that earned her numerous Grammy Awards, Beyoncé has taken the leap into the CBD industry.

According to the 39-year-old, she is in the process of building a hemp farm. During a recent interview with Harper’s Bazaar, Beyoncé proclaimed her love for the non-psychotropic compound CBD (cannabidiol), which can be derived from cannabis and hemp.

“I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation. It helped with my restless nights and the agitation that comes from not being able to fall asleep,” she told interviewers.

Aside from CBD, Beyoncé says that she and her children have found therapeutic relief with honey. So inspired by both natural substances is the Texas native that she has decided to construct a hemp and honey farm. In fact, she told reporters that she has hives on the roof of her house.

“During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things,” said the wife of rapper Jay-Z. “I found healing properties in honey that benefit me and my children.”

As the mother to nine-year-old Blue Ivy and four-year-old twins Sir and Rumi, Beyoncé understands that mothers need their downtime and, in her opinion, CBD offers the perfect solution.

Beyoncé has had ties with the cannabis industry before

While it may come as a shock to some people, this isn’t the first time that Beyoncé’s name has come up in the same conversation as cannabis. Last year, her charity program BeyGood teamed up with the National Association for the Advancement of Colored People (NAACP) to bestow a $10,000 grant upon The Gift — a Maryland-based cannabis company.

The main goal of this grant was to help black-owned businesses stay afloat amid the coronavirus pandemic. COVID-19 has created a huge dent on the economy, with a report by the National Bureau of Economic Research indicating that 41 percent of black-owned businesses have been shuttered due to the virus outbreak. Comparatively, just 17 percent of white-owned businesses have closed.

What’s more, in 2019, music artist and entrepreneurial husband Jay Z joined forces with the Caliva team as chief brand strategist. His involvement – which saw him take on the role to kickstart his premium range of cannabis products under the name ‘Monogram’ – indicated that he and his partner Beyoncéare open to the idea of cannabis reform. 

Numerous celebrities have entered the cannabis space as entrepreneurs

It’s not just Beyoncé and Jay-Z that are showing a keen interest in the world of cannabis. A number of other celebrities have endorsed CBD in recent times, such as Jennifer Aniston, Kim Kardashian, Gwyneth Paltrow and Jim Belushi; and that’s just a drop in the bucket.

Then there’s Snoop Dogg, who became one of the first celebs to unleash his cannabis line upon the world. Leafs by Snoop was founded in Colorado back in 2015. Since that time, the Black rapper has left a solid footprint on the cannabis industry via his investment fund Casa Verde Capital and media company Merry Jane.

A 2017 study featured in the British Journal of Marketing Studies showed that celebrity endorsement is a highly effective way of attracting and retaining customers.