At a recent announcement, Ohio businessmen Jimmy Gould and Ian James announced on Monday they will introduce a ballot measure to fully legalize cannabis in the state in the following months.

Gould and James gained a bad reputation during the first attempt to legalize cannabis in 2015, but they recently said they plan to spend “whatever it takes” to put the question in front of voters by next November.

If passed, the 2018 “Regulate Marijuana Like Alcohol Amendment” would legalize the growth, sale, and possession of social cannabis and industrial hemp, and create a statewide licensing system for cannabis production and distribution, similar to the state’s beer and liquor industry.

“I guess we’ll find out how much adult citizens want to be able to administer [cannabis] for themselves,” Gould said. “I think people want to have more control over their lives.”

In 2015, Gould and James were criticized for a proposed medical cannabis program that aimed to create a virtual monopoly run by a few businesses. Both legalization advocates and critics of the plant opposed to the program and Issue 3 was rejected.

At Monday’s announcement, Gould made it clear the new measure would step away from Issue 3.

“This is not a reborn Issue 3,” Gould said. “There’s no control here by anybody — this is free market.”

In addition to local municipal control over retail cannabis shops and a four plants-per-person home-grow plan, the new amendment would keep the state’s ban on public consumption of cannabis.

Gould and James will have a long road ahead of legalization. In order to pass the new amendment, the two will need to collect at least 305,592 petition signatures by July 4, 2018.