What was once dubbed a “gateway drug” has finally got a new name for itself.

The cannabis plant is gradually becoming one of the most potent medical powerhouses on the planet, not to mention a catalyst for economic growth. As the legal cannabis industry grows and the number of consumers increases, more business professionals are stepping into the green limelight and claiming the title of “ganjapreneur” or “cannapreneur” if you will.

Weed industry job opportunities are flourishing and the profit potential is immeasurable. Anyone who is serious about getting involved in the emerging market ought to check out The Marijuana Show – a reality series television show spotlighting cannabis millionaires of the future.

The Marijuana Show provides cannabis startups with a chance to flourish

Switch the TV channel to Amazon Prime, Roku or Comcast to watch The Marijuana Show, which is currently in its third season. Described as “The Shark Tank of cannabis,” the TV show provides industry startups with an opportunity to boost business operations by collaborating with wealthy investors.

Contestants who are lucky enough to feature in The Marijuana Show must outshine their opponents if they are to bag millions of dollars worth of investment capital for their cannabis product and/or service.

An impressive $18 million was generously funded by investors during the initial two seasons of the cannabis TV show, but only the contestants who were capable of promoting their company’s brand image and mission were awarded an investment.

Creators of The Marijuana Show, Wendy Robbins and Karen Paull, say that their goal is to feed people’s knowledge and understanding on what makes a victorious company in the thriving cannabis industry.

Each of the nine episodes featured in the third season runs for 30 minutes. The mountain-enclosed town of Taos in New Mexico is the chosen shooting location. It is in this high desert region that contestants are faced with a number of tasks to test their marketing abilities and refine their business mission statements.

Each boot camp-style challenge stretches over five days and is designed to test contestants in a high-pressure setting,  a skill that is crucial for someone working in the fast-paced legal cannabis industry.

Contestants are questioned by Robbins and Paull, as the duo attempt to glean as much information about the cannapreneurs as possible. By asking personal questions during the filming stage, Paull believes it encouraged “fast and intense intimacy that created powerful and authentic relationships.”

Cannabis TV show is helping to banish the stoner stereotype

Skeptics who still believe that the stoner stereotype is true would benefit from watching The Marijuana Show.

Why? Because it represents cannabis advocates as normal everyday people, rather than lazy, good-for-nothing hippies; a misconception that has tarnished cannabis’ image for far too long.

What you can expect to see on this cannabis TV show is a group of devoted, passionate and hard-working business professionals who want to utilize the power of weed to make positive changes, whether it’s a cannabis-infused skincare line, point-of-sale cannabis software solution or a range of organic cannabis edibles.

In addition to the investment side of things, The Marijuana Show provides worthy contestants with after-show mentorship.

“We also make ourselves available for mentorship after the show ends,” explains Robbins. “And those who focus on success and collaboration do weekly calls with us.”