A new cannabis brand is being unveiled to help people with insomnia get a good night’s rest. Zzz Natural is the first brand of its kind and it has the potential to reverse a problem that is costing the United States $411 billion on an annual basis.

Blake Ricciardi is the man behind the Zzz Natural brand and he is no stranger to the business world. He has kickstarted numerous businesses, with his latest entrepreneurial move expected to help millions of Americans who struggle with sleeping disorders.

Zzz Natural is the world’s first cannabis brand for sleeping disorders

The business was launched by Ricciardi this year, who had the bright idea of developing the world’s first cannabis brand specializing in the treatment of sleep disorders. He drew inspiration from his own battle with insomnia, after many years of trying to medicate with alternative remedies.

When the idea of using weed to treat sleeping problems cropped up in Ricciardi’s mind, he sought out a solution inside cannabis dispensaries. Although each dispensary advised a particular strain of weed for insomniacs and restless individuals, the recommendation was usually different, something that struck a chord with Ricciardi, who instantly saw a gap in the market.  

Containing natural ingredients derived from the cannabis plant, Zzz Natural’s debuting product is a disposable vaporizer pen. The cartridges are filled with a blend of terpenes that induce a state of calm and relaxation for the user, as well as various botanical extracts like chamomile, mango, and lavender. This unique combination of natural extracts was purposely chosen to quickly trigger feelings of tranquility and induce a deep, undisturbed sleep.  

Zzz Natural is being promoted by a leading marketing agency

Zzz Natural made its debut back in September at the Hall Of Flowers. This unique event was the first B2B trade show to host an eclectic crowd comprising bud business owners and floral fanatics. Ricciardi has cleverly selected a marketing team to further assist with the promotion of his pot brand.

Green Street is a pioneer in cannabis industry marketing, responsible for propelling streetwear brand Popular Demand to the forefront of the market with a technique that spotlighted the company for being edgier than its competitors.

Ricciardi hopes that Green Street can do the same for his business. The creative marketing agency has employed the help of experienced growth hacker and entrepreneur Gary Vaynerchuk to their team for the foreseeable future. Vaynerchuk recently acquired 50 percent of the marketing firm, which is in the process of constructing a seven-floor Los Angeles facility.

Eventually, Green Street dreams of building a solid reputation in the industry that will, hopefully, establish their facility as the number one destination for weed culture in Southern California.