Martha Stewart assumes role of strategic adviser for cannabis firm Canopy Growth

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Bethan Rose Jenkins, Cannabis News Writer/Editorial

On Thursday, May 20, Canadian cannabis producer Canopy Growth Corporation unveiled its plans to bring famous businesswoman, television personality and writer Martha Stewart on-board as the company’s strategic adviser. 

Stewart’s advisory role duties will involve the formation of strategic partnerships, product innovation and company counseling.

She is expected to strengthen the Ontario-based producer’s business connections with the consumer packaged goods authority, as well as help position the company as a pioneer in the CBD sector.

The decision to elect the 79-year-old as Canopy’s strategic advisor follows the company’s inauguration of Martha Stewart CBD, which was launched last fall in partnership with Marquee Brands

Canopy officials have praised Stewart for her top-selling product lines, many of which tend to experience a boom in sales during special holidays like Mother’s Day and Valentine’s Day. Her expertise in the branding realm is expected to catapult Canopy to the forefront of CBD.

As the owner of diversified media and merchandising company, Martha Stewart Living Omnimedia, she is no stranger to the world of powerful branding. In fact, her branded products are scattered around more than 70 million households across the United States.

About Canopy Growth Corp.

Previously known as Tweed Marijuana Inc., Canopy Growth Corporation, is a cannabis company located in the Smiths Falls region of Ontario.

Founded in 2013 by Bruce Linton and Chuck Rifici, the business underwent a merger in 2015 with Bedrocan Canada that led to it being renamed Canopy Growth Corp.

Recognized as a world-leading cannabis and cannabinoid-based consumer product company, Canopy’s successes are steered by the desire to enhance people’s quality of life, reveal cannabis’ true potential and stop pot prohibition.

Investors and traders can find Canopy Growth trading on the Toronto Stock Exchange under the ticker “WEED” and on the Nasdaq as “CGC“.

Stewart’s role at Canopy will help transform Canopy’s product innovation  

With her powerful portfolio and experience, Martha Stewart is expected to amplify the rate at which Canopy develops novel concepts, flavors and formats. She will also assist strategic alliances to help expand Canopy’s brand awareness in the ever-evolving CBD market.

“Over the past year, demand and awareness for CBD products has skyrocketed,” Stewart said in a statement. “Deepening my relationship with the business is a natural fit given our aligned dedication and passion for bringing consumers innovative and quality CBD products.”

Martha has been busy collaborating with hemp and CBD pioneer Canopy Growth for the development of various wellness products, such as oil drops, gels and gummies. All products are developed using safe and tested CBD that has been extracted from 100 percent natural U.S. hemp.

Canopy Growth hasn’t stopped there with its collaborations. The Canadian cannabis company also inked a distribution deal with a Miami-based alcoholic drinks distributor called Southern Glazer’s Wine & Spirits. The partnership will see the Martha Stewart CBD product line further expand.

Initially, the products will be sent to consumers in seven U.S. states, before being distributed further afield as time goes on. Southern is also responsible for distributing its debut line of CBD-infused beverages, Quatreau, in the U.S. 

Additionally, back in January, Stewart unleashed a line of pet-focused CBD oil drops and soft-baked chews onto the market. 

“My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own,” Stewart is quoted as saying in a statement.