Airbnb forms partnership with weed farm in Petaluma, California

As COVID-19 cases sink across the United States and beyond, tourism is making a comeback. Airbnb is one example of a company that is capitalizing on the return of tourism in a post-COVID world.

Among the different types of tourism that are, once again, regaining traction is cannabis tourism. In fact, the appeal of cannabis tourism is even brighter than it was pre-COVID.

Why? A growing number of U.S. states are either actively grafting on legalization initiatives or are currently in the process of establishing their medical and/or recreational markets. 

One tourist partnership that has attracted media attention is a collaboration between Airbnb and Sonoma Hills Farm in Petaluma, California.

About the Airbnb-affiliated cannabis farm in California 

Unlike traditional farms, Sonoma Hills specializes in cannabis cultivation. Aside from inviting people to stay at the farm, the Airbnb partnership also backs an initiative to tackle climate change.

“In appreciation for Sonoma Hills Farm’s regenerative and sustainable cannabis cultivation, Airbnb will make a donation to Regeneration International to support their mission to reverse global warming and end world hunger by facilitating and accelerating the global transition to regenerative agriculture and land management,” reads the Airbnb listing.

Perched on 60 acres of land in Sonoma County southeast of Mendocino County where medical cannabis patients can legally grow six mature plants the Airbnb-affiliated cannabis farm in California lures in guests with its slogan: Live the High Life at Sonoma Hills Farm.”

Vice President of Cannabis Cultivation and Production at the farm, Aaron Keefer, says that he is bursting with pride at the prospect of inviting people who are interested in cannabis to enjoy a laid-back, one-of-a-kind vacation at Sonoma Farms.

“If it sounds like a dream job, it’s because it is. While my background is in gardening and fine dining (I spent a decade as lead culinary gardener of the nationally recognized fine dining institution The French Laundry in nearby Napa as the lead culinary gardener),” Keefer explains. “My heart lies here at the farm, where I’m able to combine my love of food and obsession with gardening to cultivate my favorite flora: cannabis. I hope you leave our farmstead with the same passion I feel about this practice and perhaps even a budding green thumb.”

The VP of this Airbnb-affiliated cannabis farm in California wants guests to establish a strong connection with the land. His primary goal is to “normalize” hemp and cannabis cultivation. 

“By offering an insider’s look into how we carefully cultivate our products be they vegetables or cannabis strains we hope to offer a stay that’s equal parts relaxing and enriching,” he continued. “By connecting with the land, guests will leave with a different perspective than when they arrived and will have supported our farm in a meaningful way.”

Guests at Airbnb-affiliated cannabis farm in California won’t directly access licensed cannabis

Although there will be the opportunity to learn about cannabis cultivation, guests at Sonoma Hills Farm won’t be able to directly touch any cannabis products or licensed plants. The reason for this, according to the Airbnb listing, is because of legal limitations and regulations.

“Guests will not be visiting a licensed cannabis grow or interacting with cannabis. Guests instead have access to a neighboring private home, vegetable garden and cannabis hemp farm. These plants look and smell identical to the cannabis plants, but contain less than one percent THC and are federally legal. In addition, they’ll have access to all of the other produce on the property,” reads an excerpt from the Airbnb listing.

For the nightly price of $60 – a price that, Keefer noted, correlates with the 60 acres of land that the farm sits on guests can meet two long-lived residents, “Curly Sue the Mangalitsa pig and Tony the Highland cow.” 

In addition to this, as part of the “Regenerative Recreation” services offered at Sonoma Hills Farm, guests can learn about the regenerative farming practices that are adopted to produce premium craft cannabis and edible produce in the organic culinary garden.

The home is open for reservation from 10 a.m. on April 20 at 10 a.m. Pacific Time Zone. There will also be an opportunity for visits from April 30-May 3.