Martha Stewart’s new favorite ingredient is cannabis

Bethan Rose Jenkins, Cannabis News Writer/Editorial

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You might not expect to hear Martha Stewart’s name being mentioned in the same sentence as the word “cannabis” but amidst the rise of edibles, the culinary connoisseur seems to have jumped on board.

Stewart is working on the development of a line that features a broad scope of cannabis-based consumer products. Sequential Brands Group secured a deal with Canopy Growth that will see Stewart join forces with the Canadian cannabis and hemp company to capture the essence of each plant’s primary cannabinoids, THC (tetrahydrocannabinol) and CBD (cannabidiol).

This surprise deal indicates how cannabis is permeating into the mainstream market.

Canopy Growth announced how the companywill be leaning on Martha’s vast knowledge of consumer products while exploring the effectiveness of marijuana-derived compounds through clinical trials on both humans and animals.”

“Sensible products” for pets will be the main focus of Martha Stewart and Canopy Growth’s initial collaboration.

“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Martha Stewart said in an official statement.

This isn’t the first time that Stewart has dipped her fingers in the weed cookie jar, what with the celebrity chef previously co-hosting two seasons of VH1’s “Martha & Snoop’s Potluck Dinner Party” featuring cannabis advocate Snoop Dogg.

Aged 77, Stewart boasts a career spanning one decade. Her busy career has seen her take on various roles, such as a television host, lifestyle expert, and entrepreneur. She has authored 94 books and her company estimates around 70 million households have some kind of Martha Stewart-branded product inside.

“As soon as you hear the name Martha, you know exactly who we’re talking about,” said Canopy Growth chairman and co-CEO Bruce Linton in regards to the partnership. “Martha is one of a kind, and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”

Canopy Growth already has a longstanding partnership with Snoop Dogg; creator of Leafs by Snoop.

The Ontario-based company manufactures and distributes dried, oil and capsule forms of cannabis. In addition to this, Canopy owns and operates 10 licensed cannabis production sites spanning over 4.3 million square feet of production space.

In January of this year, the company revealed its plans to funnel between $100 million and $150 million into the creation of a hemp industrial park in the State of New York, following the acceptance of a license issued by the state for hemp production.