Rock legend David Crosby will promote your cannabis brand for $5 million

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Rock legend David Crosby will promote your cannabis brand for $5 million

Bethan Rose Jenkins, Cannabis News Writer/Editorial

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David Crosby is best known for being a musician but now, he could be onto something amidst the “Green Rush” that is spreading like wildfire across North America and the rest of the world.

The two-time Rock and Roll Hall of Fame inductee is offering to plaster his face and name onto cannabis brands for baby boomers for a sweet $5 million.

Crosby has been named “The Pied-Piper of Cannabis”

Co-founder of Tilray and Privateer Holdings, Christian Groh, coined the nickname.

Since Crosby was the man that helped The Beatles find the best-grade bud when they first arrived in America, it’s pretty safe to say that he’s earned a reputation as the to-go man for weed. He has even joined the advisory board for the National Organization for the Reform of Marijuana Laws (NORML).

Crosby is confident that cannabis will be legalized at the federal level in the U.S. within the next few years since so many states and countries are progressively legalizing it in some form.

Music Legend David Crosby has also joined NORML’s advisory board.

“It’s all about the tax revenue. The states that are doing it get money for their roads, schools, and hospitals,” said the 50-something-year-old cannabis aficionado and founder of Crosby, Stills Nash and Young, and The Byrds.

“Once CBD is refined, concentrated, packaged and marketed, it’s going to become a hugely successful painkiller – because the NSAIDs (aspirin/ibuprofen) damage your kidneys and your liver,” he said.

He also spoke about opioids and their addictive qualities, which makes cannabis a safe, non-addictive alternative.

“If you do them for a few weeks, you’re hooked – and that’s a huge problem. So, a new family of painkillers coming on the market that doesn’t have the catastrophic side effects of addiction or damage to your kidney could be even bigger than getting high,” he explained.

“Everybody at some point has some pain in their shoulder, their back, their foot or their elbow. I know CBD helps me with aches and pains and I credit it for me being able to perform at concerts around the world at my age.”

The cannabis-celebrity-Baby Boomer connection

More celebrities are capitalizing on cannabis, a plant that ‘Baby Boomers’ seem to love. An estimated 75 million baby boomers can be found in the U.S. They represent the biggest segment of the U.S. population and their purchasing behavior reflects the size of this age group.

Crosby wants to encourage this consumer demographic to enjoy cannabis and, since celebrities are a force to be reckoned with in terms of influencing bud-buying decisions, there’s no wonder why the American singer-songwriter wants the Baby Boomers on his side.

According to a Forbes report, the consumer demographic accounts for 70 percent of the total disposable income in the U.S., with data suggesting a major surge in cannabis consumption among people in this age group.