Seth Rogen establishes cannabis company with Canopy Growth to educate Canadian consumers

"Every decision we've made for the business reflects the years of education, first-hand experience and respect we have for cannabis," said Rogen


Bethan Rose Jenkins, Cannabis News Writer/Editorial

He starred in the movie Pineapple Express as a joint-smoking Process Server and now, actor/cannapreneur Seth Rogen has dabbled in another dope deal after teaming up up with Canadian cannabis giant Canopy Growth to launch a recreational weed-supplying company.

It’s called Houseplant and it will supply the drug to consumers throughout the Great White North. Standing alongside him in this business venture is his longtime collaborator and co-star in the aforementioned movie, Evan Goldberg.

“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” reads a statement from the duo’s business partner Canopy Growth.

Both natives of Vancouver, Rogen and Goldberg have starred in numerous movies together, including “The Interview” and “Superbad.” Now, they’ll embark on a bud-themed business venture together as they ride Canada’s legal weed wave with Houseplant.
(Pictured) Seth Rogen and Evan Goldberg

“Houseplant is a passion we’ve brought to life through drive and dedication,” Rogen expressed in a press release. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”

What strains of cannabis does Houseplant produce?

Houseplant Sativa is the initial strain of cannabis that the company will produce for Canadian consumers. Sales will begin this month from regulated retailers and online in British Columbia.

As the year progresses, Houseplant will begin churning out Houseplant Hybrid and Houseplant Indica strains. Product diversity will soon extend beyond buds, with the company planning to introduce pre-rolls and soft gel capsules sometime this year.

“We are so proud to be launching in Canada, our home,” Goldberg said with a smile spread across his face. “After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”

Canopy Growth has sealed cannabis deals with various celebrities

The announcement of Canopy Growth’s partnership with Rogen and Goldberg is not the first time that the Canadian partner’s name has been mentioned in the news in recent times. Canopy likes to partner up with celebrities. The company has also joined forces with businesswoman and television personality Martha Stewart to develop a range of hemp-derived CBD (cannabidiol) products. CBD is a non-psychoactive cannabinoid with a range of therapeutic qualities.

Canopy has also teamed up with cannabis icon and hip-hop artist Snoop Dogg. In 2016, Tweed, Canopy’s subsidiary, started selling three types of weed under the “Leafs by Snoop” brand.