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Jay-Z enters legal weed business by partnering with cannabis company Caliva as chief brand strategist

Jay-Z enters legal weed business by partnering with cannabis company Caliva as chief brand strategist

Jay-Z will have his hands full as he takes on numerous tasks designed to strengthen Caliva's strategic branding and outreach efforts
Bethan Rose Jenkins, Cannabis News Writer/Editorial July 17, 2019

“Hip hop's first billionaire” flaunts Beyoncé on his arm, has a string of successful records behind him and boasts his own music label; of course we are talking about Shawn Carter, also known by the...

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