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Jay-Z enters legal weed business by partnering with cannabis company Caliva as chief brand strategist

Jay-Z enters legal weed business by partnering with cannabis company Caliva as chief brand strategist

Bethan Rose Jenkins, Cannabis News Writer/Editorial

July 17, 2019

“Hip hop's first billionaire” flaunts Beyoncé on his arm, has a string of successful records behind him and boasts his own music label; of course we are talking about Shawn Carter, also known by the name Jay-Z. The 49-year-old has joined Caliva’s staffing team as the cannabis company’s Chief Bra...

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