Report reveals constant climb in U.S. cannabis consumer shopping

Back to Article
Back to Article

Report reveals constant climb in U.S. cannabis consumer shopping

Bethan Rose Jenkins, Cannabis News Writer/Editorial

Hang on for a minute...we're trying to find some more stories you might like.

Email This Story

A report by New Frontier Data has demonstrated growth in U.S. cannabis consumer shopping.

Average expenditure per consumer seems to be inflating as more states adapt their laws to permit pot in some form, be it medical or recreational.

States are showing growth in their respective legal weed markets, with the below information breaking down New Frontier Data’s report on U.S. cannabis consumers and their shopping splurges in bitesize chunks.

Report on U.S. cannabis consumer shopping

A total of 12 markets were identified in the report on U.S. cannabis consumer shopping. Highlighted below are those markets and their average expenditure per customer/average expenditure per shopping cart:

  1. Florida: $253/$152
  2. Central CA: $198/$87
  3. Southern CA: $197/$130
  4. Bay Area CA: $197/$96
  5. New Mexico: $186/$73
  6. Maryland: $181/$112
  7. Arizona: $181/$116
  8. Massachusetts: $168/$130
  9. Washington: $155/$56
  10. Colorado: $116/$63
  11. Las Vegas: $114/$69
  12. Oregon: $98/$61

Among the markets included in the report, Arizona represented the biggest rise in average per-person expenditures. In the Grand Canyon State, the average rise was 19.1 percent.

In December of 2018, average per-consumer expenditure was $171. This is a three percent increase from the month prior.

Consumers in central California started using more of the green stuff, with average per-consumer expenditures swelling 8.2 percent. The increase was slightly different in Bay Area California, where the report showed a marginal growth of 4.8 percent.

Cannabis consumption in the U.S. expected to climb continuously

In 2017, legal cannabis sales in North America hit approximately $10 billion. This figure indicates a 33 percent increase from 2016. 

What’s more, the repercussions of cannabis legalization haven’t been bad. In fact, they’ve been positive. Jobs have been and continue to be created, the economy has been bolstered and funds are being funneled into medical cannabis research. Just last year in June, the FDA approved the world’s first ever cannabis-derived medicine: Epidiolex.

Veterans are also on board with cannabis reform, with a significant portion of servicemen believed to be consumers. A survey involving American Legion members, the nation’s largest veteran group, revealed how 92 percent are supportive of medical cannabis research.

Moreover, based on data published by the Center for American Progress, the violent crime rate dropped six percent after complete cannabis legalization in Colorado. In Southern border states – which have, in the past, been controlled Mexican drug cartels – the violent crime rate plummeted 13 percent.

With continued research and acceptance of the plant, more consumers are likely to try cannabis in the U.S. or at the very least, consider it. Consequently, the nation can anticipate to harvest a generous amount of revenue from weed shoppers for the foreseeable future.