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Snoop Dogg and his cannabis investment firm pour $2M into new dispensary software

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Snoop Dogg and his cannabis investment firm pour $2M into new dispensary software

Logan Lowrey-Rasmussen

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A venture capital firm which includes Snoop Dogg as one of its business partners is investing in a Canadian cannabis tech company.

Casa Verde, Snoop Dogg’s firm, made a $2 million investment into Trellis, a Toronto cannabis inventory firm which develops software to help cannabis businesses comply with state regulations and seed-to-sale tracking.

Trellis works with clients in Canada and California and plans to expand to Alaska, Colorado, Massachusetts and Nevada which have approved medical and social cannabis programs.

The firm focuses their investments on ancillary businesses in the cannabis community who do not officially come in contact with the physical plant. Ancillary companies provide traditional services which can help a cannabis business with overall operations.

“We are at a pivotal point in the industry where the market is expanding with new regulations and operators are experiencing growing pains. This makes it all the more important to have strong tools and procedures in place,” Pranav Sood, the CEO of Trellis said. “We are thrilled to have been able to attract such a strong team of beta clients, investors, and advisors to support us in our vision.”

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Snoop Dogg and his cannabis investment firm pour $2M into new dispensary software